Genealogy research is exciting, and in the process we accumulate numerous documents, files, photographs and notes. But I sometimes wonder what the point of having all this information is unless we have some way of telling the story, the 'what happened', that will interest and inspire the future generations. How do you go from researching your family history to writing a family history?
Most of us will have researched beyond the basic birth, marriage and death details, beyond the census, and tried to find the 'deeper' history of our ancestors' lives. However, we all know that this is not always possible. With the best will in the world, sometimes all we have are some dates and places, an occupation, and not much else. How can you construct a life story from such basic details? If you are writing up your family history, perhaps for your children, or as a gift for members of your family, how can you make an ancestor's life sound interesting when all you know is his birth, marriage and death details?
After you have conducted the appropriate research, you should have a better idea about how to price your goods or services so that you are in line with market averages. This is important. Keep in mind, that this doesn't mean that you should price everything lower than your competition; it simply means that you should remain within an appropriate range. If you offer goods or services that offer a unique quality or additional benefit, always reflect this in your pricing as well.
The next tip is to open your letter appropriately, ideally with an actual name, for example, Dear Mrs Draper. However, if you do not have a named contact then opening your cover letter with 'Dear Sir or Madam', is perfectly acceptable; do not use 'To Whom it May Concern'.
Another thing to consider is who your target market will be. This may also require a little research. You may want to find out the demographics that are associated with clients in your market, and make note of common purchasing trends. This information is extremely helpful when it comes to actually implementing an advertising or marketing campaign.
Following him through the census, his life follows the usual pattern of the head of a Victorian family; the birth of five children, the death of his wife, Louisa, his second marriage two years later and the birth of further children. By looking at the number of rooms and by researching the addresses, we can see that his fortunes were increasing as the quality of housing improved. He goes from 'employed' to 'employer', and at one point we know there were 10 people living in the household, including stepchildren from his 2nd wife's previous marriage.
Finally, always sign off your letter politely and professionally, with a 'Yours Sincerely', and then proofread your cover letter. Ensuring there are no spelling or grammar errors will not only make your letter look professional but will also demonstrate your ability to work accurately.
Most of us will have researched beyond the basic birth, marriage and death details, beyond the census, and tried to find the 'deeper' history of our ancestors' lives. However, we all know that this is not always possible. With the best will in the world, sometimes all we have are some dates and places, an occupation, and not much else. How can you construct a life story from such basic details? If you are writing up your family history, perhaps for your children, or as a gift for members of your family, how can you make an ancestor's life sound interesting when all you know is his birth, marriage and death details?
After you have conducted the appropriate research, you should have a better idea about how to price your goods or services so that you are in line with market averages. This is important. Keep in mind, that this doesn't mean that you should price everything lower than your competition; it simply means that you should remain within an appropriate range. If you offer goods or services that offer a unique quality or additional benefit, always reflect this in your pricing as well.
The next tip is to open your letter appropriately, ideally with an actual name, for example, Dear Mrs Draper. However, if you do not have a named contact then opening your cover letter with 'Dear Sir or Madam', is perfectly acceptable; do not use 'To Whom it May Concern'.
Another thing to consider is who your target market will be. This may also require a little research. You may want to find out the demographics that are associated with clients in your market, and make note of common purchasing trends. This information is extremely helpful when it comes to actually implementing an advertising or marketing campaign.
Following him through the census, his life follows the usual pattern of the head of a Victorian family; the birth of five children, the death of his wife, Louisa, his second marriage two years later and the birth of further children. By looking at the number of rooms and by researching the addresses, we can see that his fortunes were increasing as the quality of housing improved. He goes from 'employed' to 'employer', and at one point we know there were 10 people living in the household, including stepchildren from his 2nd wife's previous marriage.
Finally, always sign off your letter politely and professionally, with a 'Yours Sincerely', and then proofread your cover letter. Ensuring there are no spelling or grammar errors will not only make your letter look professional but will also demonstrate your ability to work accurately.
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