You can find a huge amount of hype in the SEO industry probably because it is a techno field plus is very competitive so everyone is trying to eyebrow everyone else and get the upper edge.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the SEO playing field.
Yes Search engine optimisation can be technical but only usually when you got it drastically wrong at the start - your website that is. If you did not engage a good Search engine optimization advisor to give you the run down Before you decide to start building then you most probably ended up with a web site pierced with a million Search engine optimization holes. Websites like these normally takes some fixing without a doubt. The majority of web creative designers have no knowledge with regards to Search engine optimization and what they do know they almost never put into practice simply because they are certainly not requested to by you! Not employing a great SEO consultant is like creating a three storey home without using an architect and engineer and expecting the contractor to get it right - no way.
I encounter a good SEO site once in every 100 internet sites. It is a weak track record for web-developers. Almost every other single web-site is a ship filled with holes sinking in the lower zones of page 196 of Google!
So aside from adding some vibrant pros to this piece I guess I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google uses back links a lot right now to judge a internet sites popularity. However, it's now very easy to produce back links of high quality in large amounts to unbalance the ranking game. Google knows it has to find a way to balance this out. When it does, most people's ranking will probably come crashing towards the floor overnight.
On the other hand, Google always wants High quality content - the very best it can display. If you have this, then because content is the only reason why we have search engines like google in the first place, your internet site will always flourish no matter what twists and turns Google puts its search engine algorithms through.
Never ever overlook that content rules inside the Search engine optimization jungle. Ignore at your peril.
We struggled to get content on clients websites for so long until we built it into our Search engine optimisation ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their websites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.
Your content delivery engines needs to be well tuned
Don't imagine that you can easily simply add content to a internet site and miss out on the platform you're adding it to. Google wants to be sure that the content is not just the best for the key phrase requested, but it also provides the best user experience. So be sure you cross your T's and dot your Search engine optimization eyes when it comes to making certain your site delivers the best experience such as performing these :
Make sure your server is fast - Google not long ago added this one - upgrade today if it takes too long to download your web pages
Ensure ALL images have ALT tags WITH meaningful content
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical problems (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be utilised throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are at the least 300 words of meaningful textual content on any page - the more the better for Google
Make sure that if you are utilizing a Content management system that the URL's are fixed so only phrases show up (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content to your website (maybe you have a flash site), then at least add a weblog attached to your website - this helps a great deal
When you next renew your current domain, renew for at least 3 years - after all longevity exhibits maturity and improves trust
Inbound links and more backlinks
And of course do not stop back-linking. Right now it's the powerhouse for Search engine optimisation but do not rely on this for the future.
So I hope this has helped 'de-hype' some of the Search engine optimization resources out there and helped you along the SEO highway a bit further.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the SEO playing field.
Yes Search engine optimisation can be technical but only usually when you got it drastically wrong at the start - your website that is. If you did not engage a good Search engine optimization advisor to give you the run down Before you decide to start building then you most probably ended up with a web site pierced with a million Search engine optimization holes. Websites like these normally takes some fixing without a doubt. The majority of web creative designers have no knowledge with regards to Search engine optimization and what they do know they almost never put into practice simply because they are certainly not requested to by you! Not employing a great SEO consultant is like creating a three storey home without using an architect and engineer and expecting the contractor to get it right - no way.
I encounter a good SEO site once in every 100 internet sites. It is a weak track record for web-developers. Almost every other single web-site is a ship filled with holes sinking in the lower zones of page 196 of Google!
So aside from adding some vibrant pros to this piece I guess I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google uses back links a lot right now to judge a internet sites popularity. However, it's now very easy to produce back links of high quality in large amounts to unbalance the ranking game. Google knows it has to find a way to balance this out. When it does, most people's ranking will probably come crashing towards the floor overnight.
On the other hand, Google always wants High quality content - the very best it can display. If you have this, then because content is the only reason why we have search engines like google in the first place, your internet site will always flourish no matter what twists and turns Google puts its search engine algorithms through.
Never ever overlook that content rules inside the Search engine optimization jungle. Ignore at your peril.
We struggled to get content on clients websites for so long until we built it into our Search engine optimisation ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their websites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.
Your content delivery engines needs to be well tuned
Don't imagine that you can easily simply add content to a internet site and miss out on the platform you're adding it to. Google wants to be sure that the content is not just the best for the key phrase requested, but it also provides the best user experience. So be sure you cross your T's and dot your Search engine optimization eyes when it comes to making certain your site delivers the best experience such as performing these :
Make sure your server is fast - Google not long ago added this one - upgrade today if it takes too long to download your web pages
Ensure ALL images have ALT tags WITH meaningful content
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical problems (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be utilised throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are at the least 300 words of meaningful textual content on any page - the more the better for Google
Make sure that if you are utilizing a Content management system that the URL's are fixed so only phrases show up (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content to your website (maybe you have a flash site), then at least add a weblog attached to your website - this helps a great deal
When you next renew your current domain, renew for at least 3 years - after all longevity exhibits maturity and improves trust
Inbound links and more backlinks
And of course do not stop back-linking. Right now it's the powerhouse for Search engine optimisation but do not rely on this for the future.
So I hope this has helped 'de-hype' some of the Search engine optimization resources out there and helped you along the SEO highway a bit further.
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