The possible benefits of PPC advertising are legendary and well-known; instant targeted visitors to your offers who are willing to spend money. Those little PPC ads have generated billions in revenue over the years, and that should let you know how important your copy is for your ads. So the question that arises here is, what exactly should you be doing to write ad copy that actually converts?
Be sure to include some kind of call to action phrase in all your ads. You need to give your target audience something to take action on, or else there's no use running your campaign. Be clear when it comes to telling your prospects what action they should be taking once they reach your landing page. For example, if you want them to enter their name and email address, then clearly mention that in your ad copy. There is never any need to try to be different or cute about this part; just very straightforward and to the point will do fine.
When it comes to directions or instructions for writing ads, there really are not any. Since each of your ad campaign and ad group is unique in its own way, it may be that a different ad copy works in favor for a different ad group.
We recommend you avoid getting involved with stupid tricks that are designed to fool the reader. But that is only if you have made the product your self; if you are an affiliate marketer then obviously your site is not the official one. One of the most important concepts to remember and infuse in your ads is relevance, and that is what Google and the rest base their CPC on. Making your ad different is not the only aim here, you're also trying to invoke more trust through it.
The very best thing you can do to boost your PPC conversions is learn how to set-up campaigns, make everything relevant and do learn about writing ad copy. Obviously, PPC is not for everyone, and usually many people just do not like paying for traffic. If this is your first exposure to information about PPC advertising, then you just have to learn more if you want to succeed with it.
Be sure to include some kind of call to action phrase in all your ads. You need to give your target audience something to take action on, or else there's no use running your campaign. Be clear when it comes to telling your prospects what action they should be taking once they reach your landing page. For example, if you want them to enter their name and email address, then clearly mention that in your ad copy. There is never any need to try to be different or cute about this part; just very straightforward and to the point will do fine.
When it comes to directions or instructions for writing ads, there really are not any. Since each of your ad campaign and ad group is unique in its own way, it may be that a different ad copy works in favor for a different ad group.
We recommend you avoid getting involved with stupid tricks that are designed to fool the reader. But that is only if you have made the product your self; if you are an affiliate marketer then obviously your site is not the official one. One of the most important concepts to remember and infuse in your ads is relevance, and that is what Google and the rest base their CPC on. Making your ad different is not the only aim here, you're also trying to invoke more trust through it.
The very best thing you can do to boost your PPC conversions is learn how to set-up campaigns, make everything relevant and do learn about writing ad copy. Obviously, PPC is not for everyone, and usually many people just do not like paying for traffic. If this is your first exposure to information about PPC advertising, then you just have to learn more if you want to succeed with it.
About the Author:
Pinky has been writing articles online for nearly 4 years now. Not only does she specialize in PPC Campaigns related issues, you can also check out her latest websites on wood-file-cabinets.net and wood lateral file cabinets.
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