Wednesday, April 18, 2012

Why You Should Improve Search Ranking In Yahoo

By Marshall Brooke


Ranking in Yahoo was a top priority by online businesses then as it was the No 1 search engine used by people worldwide. Today though, Yahoo has dropped to being the No. 2 search engine and is fast being overtaken by Baidu.

Yet many still find it crucial and useful to improve search ranking in Yahoo, especially in Asia. This is because a huge number of Internet users use and prefer Yahoo over Google. In Singapore, for example, more than twenty percent of a site's free search traffic can come from Yahoo. Hence it is still worth to spend time to rank high in Yahoo.

There are a number of things you have to learn if you want to speed up your Yahoo ranking. The following tips are useful to help you learn how to improve search ranking in Yahoo effectively and fast.

1. Creating backlinks is the key. Yahoo loves backlinks and is not much particular when it comes to their quality. Quantity matters more than quality in Yahoo. Google, on the other hand, is super fussy about the quality of backlinks. Sites that have thousands of backlinks can outrank a site with less in Yahoo, but Google is a different story.

If you want to see long term results when it comes to search engine ranking, always go for quality with your links, whether in Yahoo or Google. You can use content articles to make backlinks and not low quality links, which is a great way to improve search ranking in Yahoo.

2. Use XML. Remember Yahoo is slow and lazy so you need to assist it by making its life easier. Yahoo and Google love XML site maps but Google does not reply on them where Yahoo being a bit more lazy than Google does.

Yahoo utilizes XML site maps more frequently than Google to tell it what new pages have been updated or added on the site. It is essential to add an XML sitemap to your website along with a robots.txt file to tell search engine spiders where your XML site map is located and is basic SEO.

Another thing you can do to improve search ranking in Yahoo is to make a Yahoo Sitemaster account. Knowing the sitemap location will help Yahoo to speed up the ranking process.




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